Social Media: The Success Program

Social media that's thriving, growing, producing revenue, AND you're really proud of!
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By The Patient Whisperers
 goals 

More revenue.
A reputation that's unmatched.
Branding that's authentic.

 Cut Out Guesswork

Everything you need to know to hire, manage this role, or do it yourself.

 Gain Confidence

Exactly how to grow: what to do and how to measure your results.

 Achieve Clarity

A complete framework and guided plan to social media success.

Today’s most powerful marketing tool is ready for you to master.

Social media is a team sport. Get everyone on the same page.
 WHO 

This program is essential for you if...

you're a practice owner or admin

No one cares about our practice as much as we do. We need to know what it takes to be successful, even if we delegate it.

you post for your practice on social media

To create great content, you need to see the big picture and understand foundational strategies for success.

you have an agency running your social media

Are they doing a good job? How can you tell? Feel empowered to understand what success looks like.
I gained valuable insights into content creation, audience engagement strategies, and guiding our audience down the funnel.... staying authentic and creating a real connection with followers.
I wholeheartedly recommend this to anyone seeking to unlock the true potential of social media."
      Tarrah Bright, Social Media Coordinator, Private Practice
 Social Media Program Learner

 Does it work?  Yes.

When The Patient Whisperers prioritized social media and figured out the formula for success, here's what happened.
Numbers don't lie:

$2 Million Annual Revenue

in cash pay specialty services came from our social media!

#1 Source for New Patients

Our reach exploded and social media became our best source for new patients - by far!

From 1,000 to 14,000

In under two years, we went from stagnant social media to a thriving community of fans and followers!

A Reputation That Was Unmatched

We became THE most recognized specialty center in our entire state.
 THE SOLUTION 

From mediocre to wow.

The Patient Whisperers' social media program outlines their own secrets to success: In under 2 years, they took their practice from 1,000 to 14,000 fans/followers and over $2 Million in annual revenue.

 The Problem

By now, everyone knows they 'should' be on social media.

We did. So we were. But we were seeing mediocre results at best.

Agency or in-house?

We tried it all - using an agency, posting ourselves. Neither were generating big enough results to feel like it was worth it.

Why wasn't it working for us?

We knew social media was powerful. There HAD to be a way it could work for us.

The Problem

So we tried something crazy.

What if we went way outside of healthcare, researched the consumer (our premium patient!), and watched what successful brand and luxury products were doing? We tried it. It worked.

 The Solution

We used emotional marketing design.

From graphics and videos to captions, every post had to make the viewer FEEL something to stop.

We worked with influencers and real patients.

We created a system for capturing content, sharing it, and turning patient experiences into word-of-mouth on steroids.

We created an entire role for the do-ing.

It was clear that to use social media to its full potential, this was a full time job. Within six months the results blew our socks off - this role paid for themselves 100x over.

The Solution

We created a formula that worked.

It's all about understanding people, our potential patient, and showing up in a way that makes their life better.
 did you know? 
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Consumer studies show us that:

90%

of people say that authenticity matters when choosing a brand (1).

5.17 Billion

people are estimated to be on social media worldwide in 2024 (2).

2+ Hrs/Day

The average American spends 143 minutes per day on social media (2).

$137+ Billion

Social media recently overtook paid search in advertising: exceeding $137 billion (3).
... an absolute essential for anyone ready to take social media seriously and do it right for big results... changed our mindset and got us all on the same page to understand what would drive our success...
and we're seeing the results!
      Layne Meloy, Practice Owner, Emerald Aesthetics and DPC
 upSKILLery Small Teams Membership
 how it works 

The System

Learn strategy. Set goals. Create content. See results.

 The Foundation 

Strategies That Made Us Millions

WHO: Leaders, Marketers, Doers
WHAT: 3-Part Masterclass Series (20-30 min)
WHY: Support from the top, understanding for the manager, big picture for the doer. What EVERYONE should know.

 The Doer 

Work with an agency or

Hire and Onboard

or create structure for the doer already in this role with the

Starter Guide

WHO: Whoever is in charge of hiring & managing this role + the person in this role
WHAT: Virtual Walk-Through Sessions & Guides (15-30 min)
WHY: The RIGHT person is key, define the role, set expectations for measurable results

 The Content 

Profiles that Convert: Turn Views Into Patients

and

The Action Plan [Coming Soon]

WHO: Leaders, Marketers, Doers
WHAT: Virtual Walk-Through Session & Guide
WHY: From high converting profiles to content creation, the secret to success is authenticity with expert execution.

 The People 

Working with Influencers

and

Patient Advocates [Coming soon]

WHO: Leaders, Marketers, Doers
WHAT: Virtual Walk-Through Sessions & Guides
WHY: People trust other people on social media. User-generated content is our most authentic form of endorsement - it's word-of-mouth on steroids!

 The Growth 

Spend Less, Get More Patients: Social Media Ads that Work!

and

Giveaways on Social Media: Create a Steady Revenue Stream

WHO: Leaders, Marketers, Doers
WHAT: Virtual Walk-Through Sessions & Guide
WHY: Whether you've tried ads before with disappointing results or are ready to start, DON'T spend before you know WHAT content works!
Lesson series

Do your profiles look like this?

Agency. Amateur.  Expert.  
You want to look like the expert. Professional, yet authentic. 

Real growth. Real results.

Our favorite thing is to help practices go from spinning their wheels to exciting progress FAST! Practices are seeing these results from this program:

Reaching MORE People

Within six months, this practice is reaching 300% more people on Instagram and 32% more on Facebook.

Better Results

They DOUBLED their organic reach (not ads!) on Instagram which means that for everything they take time to create and post, twice as many people see it. When content fits the experience, people interact more! They're seeing 2K% higher likes, comments, and shares.

Smarter $ Spend

By changing their ad content (without adding $$$ to their ad budget), their ads are reaching 300% more people on Instagram and over 30% more on Facebook. Not only are more people SEEING their ads, more people are clicking: 1K% higher on Instagram and 43% higher on Facebook!
Write your awesome label here.
Write your awesome label here.

63%

of people say they trust social media influencers' opinion 'much more' than what brands say about themselves (4).

2x

Emotional vs. rational marketing performs twice as well (31% vs. 16%) for a higher return on investment (6).

90%

of people trust other social media user’s content more than any other form of content (5).

Sterile, ad-like content doesn't work on social media.

We used outside-the-box thinking when it came to our social marketing plan and it WORKED! Our program includes strategies like:
  • how to work with influencers
  • the right patient content to capture - and how to get them to post it!
  • connecting through emotions: stop the scroll

Emotional marketing. More views.

The point is to reach more people. The right content does that naturally. This practice changed their content through this program:

From hundreds to hundreds of thousands of views.

This practice went from being frustrated that their posts reached the same few people over and over to this!

From several likes and comments to new patients in their DMs.

It's now a full time job to reply to comments and messages that bring in new leads and patients!

 FEATURES 

Let's make your life easier.

This program includes:

Take your career and
expertise to a new level!

Fully Guided Program
Virtual Coaching Sessions

with no rush or expiration date. What you need, when you need it.

Guides, Outlines, Systems, and Resource Guides

so you can print, follow along, and reference back as you put these strategies into action!

On-Demand,
Easy Navigation

so you can pick up where you leave off, because we know first hand how busy it is in practice!

Practical Guided Application
Action Plans

Exactly what to do and what's next includes action guide, summaries, and checklists!

Getting started is simple.

Just pick the membership size that fits your team, we take it from there!

 what's next 

Curious? If you have questions, we've got you.

We were always careful with where we spent our $ and what we put in front of our team.
See if upSKILLery is the tool that will make your life easier. What feels best?

Get Inside

Test the format, sample the content, get a feel for the user experience.

Take a Tour

Join our founders Christine & Lauren for a video walk through of upSKILLery.

Talk to an Expert

Get a FREE custom recommendation for you & your practice goals!
 FAQ 

Answers to Your Questions

What is upSKILLery?

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How do I or team watch the content?

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Who in my practice should be a member of upSKILLery?

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Can I use upSKILLery before rolling it out to my team?

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How do I know if my team is completing their training?

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What type of practices is upSKILLery for?

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How are your sessions interactive when employees are remote?

FAQ 1 description

What type of practice is upSKILLery not a good fit for? OR Why would upSKILLery not fit my practice? OR What make a practice successful using upSKILLery?

Culture

upSKILLery is just a tool
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(1) Stackla report
(2) SproutSocial, 50+ Must-know social media marketing statistics for 2024
(3) Zenith Advertising Expenditure Report
(4) Survey by Influencer Marketing Hub
(5) Study by TurnTo Networks titled "Hearing the Voice of the Consumer: UGC and the Commerce Experience."
(6) Pringle & Field, IPA dataBANK Case Studies