Bundle 

Social Media: The Complete FOUNDATION Bundle

Understand the foundation for success on social media + how to find, hire, onboard, and set up a Social Media Coordinator for success!
or become a Member of upSKILLery for unlimited access.  
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You'll have a full, in-depth grasp of:

(If you've heard us speak, you're familiar with these ideas. Now, we dive deep and really dig into how we USE them.)
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Our 3-Pillar Hybrid Model for Success

The vehicles that drive you to your goals

3 Core Content Types

Reach new people, spark curiosity, nurture interest, and convert them into patients!

Your 4 Audience Types

Understanding WHO we're posting for and what they need to see is key

The 4 Goals of Social Media

What it's actually supposed to do for your practice - and why it's worth the effort

You'll Understand:

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Factual vs Clever vs Emotional marketing

and why leading with emotion is the key to content that works!

Agency vs Amateur vs Expert design

what this looks like and how content must fit into the user experience

The formula that reaches 80%

of your target potential patient - when they're not even looking for you yet!

The funnel of interest

that converts curiosity into interest into patients in your doors.

You'll Be Clear On:

The who, how, when and why of a Social Media Coordinator for your practice!
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3 Things Ideal Candidates Bring to the Table

Feel confident you're selecting the RIGHT candidates!

Complete Role and Job Description

Understand exactly what falls into the role including daily, weekly, and monthly tasks!

Job Listing and Step by Step Screening Process

No guesswork. Copy and paste job listing + how to screen your applicants.

Easy 6 Step Screening Process

Our foolproof system to make sure you find the right fit for YOUR practice.

You'll Feel Confident in a Proven Framework:

for adding a Social Media Coordinator and getting them started.
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The Goals For Onboarding with Intent

prepare for them to understand your practice and your target consumer, the potential patient.

Get Ready Preparation Check-List

prepare for their arrival with a few simple steps that we've made easy for you.

Team Email to Communicate this New Role

Let's get everyone excited about this new role and ready to welcome them!

5-Day Complete Onboarding Plan

Take our outline and make it fit your practice to set them up for success. It's important to start off on the right foot!

You'll Start Strong With:

For you AND your new Social Media Coordinator on day 1!
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A Walk-Through of Your Week 1 Plan 

Feel confident you're setting yourself up for success! Know what you're looking for as you learn the practice.

Tasks & Complete Job Description

Understand exactly what falls into your responsibilities including daily, weekly, and monthly tasks!

Recommended Tools for success

From graphics and video editing to scheduling content, we share our faves.

Example Approval Processes & Style Guide

Make sure you're representing the brand well from the very start!
This is an absolute essential for anyone ready to take social media seriously and do it right for big results. 
Christine & Lauren take out all the guesswork.
They changed our mindset, got us all on the same page to understand what would drive our success... and walked us through how to find the right person to run it in our practice!
Layne Meloy, Emerald Aesthetics and DPC practice owner, upSKILLery member
Shortcuts to success without compromising excellence? Yes, please.

This Foundation System Includes:

Does it work? Yes.

When we prioritized social media and figured out the formula for success, here's what happened.
Numbers don't lie:

$2 Million Annual Revenue

in cash pay specialty services came from our social media!

#1 Source for New Patients

Our reach exploded & social media became our best source for new patients - by far!

From 1,000 to 14,000

In under two years, we went from stagnant social media to a thriving community of fans & followers!

A Reputation that was Unmatched

We became THE most recognized center in our entire state in our specialty.

 what's next 

Curious? If you have questions, we've got you.

We were always careful with where we spent our $ and what we put in front of our team.
See if upSKILLery is the tool that will make your life easier. What feels best?

Get Inside

Test the format, sample the content, get a feel for the user experience.

Take a Tour

Join our founders Christine & Lauren for a video walk through of upSKILLery.

Talk to an Expert

Get a FREE custom recommendation for you & your practice goals!