GUIDED EXERCISE
Exercise: Define Your Brand Differentiators & Understand Your Consumer
Win the comparison game every time. Our brand is NOT just a logo and colors. It's WHO we are and what makes us UNIQUE. Walk through our step-by-step process to define your brand and your patient consumer so you can speak to the emotions that drive their decisions.
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Get a sneak peek.
This is
for you if...
you're a practice owner, admin, or are building your own brand
No one cares about our brand as much as we do. It's our vision, it's up to us to bring it to life.
you manage the marketing or social media for your practice
To reach the people you want and position your practice or brand as the clear best choice, you must start here.
you have an agency running your marketing
For an agency to accurately represent you online, they need a clear brand guide - which is much more than a logo, colors, and font.
This will help you...
Feel confident
in a well defined brand voice, tone, image, and persona
Understand your consumer
and think like your potential patient so that you can show up in a way that appeals to their emotions
Communicate clearly
your brand essence to outside agencies (social media, advertising, website, etc.) so they can create content that you LOVE
Set brand standards
for all marketing and social media (in-house or agency) to create consistency
Show a consistent brand
image on all online platforms to build powerful brand recognition
Build a powerful reputation
that is memorable, trusted, and wins over your consumer before they even walk in your doors
Taking our brand from a logo to a vibrant online identity was something we wanted for our practice but didn't know how to get there.
This exercise made total sense and guided us into turning our passion into a tangible representation. It finally feels like our real-life brand is alive online!"
Layne Meloy, Practice Owner, Emerald Aesthetics and DPC, upSKILLery Member
This exercise uncovers ...
did you know?
Today's consumer is comparing you online.
80%
of consumers research products or services online before making a decision(1).
86%
of patients are willing to pay +14% higher for what they feel is a great experience(2).
68%
More than two-thirds of businesses say brand consistency has contributed to revenue growths of 10% or more(3).
17%
of your potential patients are in 'information gathering mode': they're researching & comparing you with your competition online(4).
We never felt like our true brand (that special feeling IN our practice) was represented online.
This exercise took us through defining exactly WHAT it is that makes us unique, how it matters to our potential patient, and how to bring that to life.
I now feel 100% confident that I know how to communicate our essence online, to our agency, and on social media. I feel like our brand voice (that's always been in my head) is on point for the first time!"
Kate Landis, OD, Practice Owner, upSKILLery Member
Topic Your Brand + Consumer
Most practices skipped this step when they were building their brand, but it’s never too late.
No one knows your vision or patients like you do. If you want your brand and marketing to speak to the EMOTIONS that drive your potential patient's decisions, this is going to be worth your time.
This is a very powerful exercise that will lay the foundation for all marketing and branding efforts. We wish someone had walked US through this when we were starting to grow our practice! Now YOU don't have to reinvent the wheel - we did it for you. Let's have fun with this together!
- Christine & Lauren, The Patient Whisperers
No one knows your vision or patients like you do. If you want your brand and marketing to speak to the EMOTIONS that drive your potential patient's decisions, this is going to be worth your time.
This is a very powerful exercise that will lay the foundation for all marketing and branding efforts. We wish someone had walked US through this when we were starting to grow our practice! Now YOU don't have to reinvent the wheel - we did it for you. Let's have fun with this together!
- Christine & Lauren, The Patient Whisperers
Write your awesome label here.
GUIDED EXERCISE
This is a guided exercise session.
This is a walk-through session: we completely guide you through every step of this exercise. You'll want to print the guide pdf and examples so you can pause and fill in the blanks as we go along.
How
It Works
WATCH
3 Quick, Virtual Guided Sessions
On demand. Any time. We walk through our guide with you in an easy video so you feel ready to go!
CUSTOMIZE
the Strategy to Fit Your Brand
Take our examples and recommendations and modify them to fit your unique practice.
DO
or Delegate and See Results!
Use our practical get-it-done action check-list to do or delegate so you can see results quickly!
We never waste your time...
Layne Meloy
Jodi Chu
Dallas Logan
What is inside?
Take your career and
expertise to a new level!
3-Part Series: Virtual Guided Walk-Through (17-33 Min Each)
Short videos completely guiding you through the exercise
93 Pages:
Illustrations + Example Brand Guide
Visuals and a full example brand guide for inspiration and reference
Easy Interactive
Navigation, On Demand Content
Find what you need when you need it, refer back easily
Worksheets and Outlines Ready to Modify + Use
Easy to edit documents: printable or online worksheets
Full Exercise + Guide Ready to Download
Print and follow along: use, collaborate, and refer back
SNEAK PEEK
See inside.
Write your awesome label here.
In THIS upSKILL :
